Monett Times readers select favorite Drury ad

Saturday, May 16, 2015

Online contest draws nearly 600 votes

Nearly 600 votes were cast in the "Ad Your Voice" student ad contest, sponsored by The Monett Times in conjunction with Drury University in Monett.

Edgewood Creamery's "Naturally fed, naturally crafted, naturally good" ad won the contest with 364 votes (65 percent), with The Bull Pen's "One team, one dream" ad placing second with 194 votes (35 percent).

The ads were created as part of a public relations and marketing course taught at Drury University's Monett campus this spring. Students worked with the two businesses to create integrated marketing plans, which included the print ads that were featured in the online contest.

"I was pleased with the response to this contest," said Jacob Brower, publisher of The Monett Times. "This was a good thing for the students, and it is nice to see so much community involvement. We're glad that Drury offers this class, and it was nice to meet the students who participated."

The winning ad will be published in color in the Weekend Times on Saturday, and will appear in the June edition of Connection Magazine.

Joel Thomas, who taught the course, said he believes the contest helped the students develop a greater interest in the subject matter.

"At the first of the class, I asked them how many are interested in advertising and public relations," he said. "The response was hesitant. I asked them again the last day and more hands went up.

"I appreciate the community involvement. We couldn't do it without The Monett Times and the companies that participated. The students were engaged and took ownership of the project and really saw it through, from start to finish."

The teams were as follows:

* The Bull Pen (Scott Wright, owner): Anallely Aldaba, Justus Campbell, Nicollette Fellwock, Chris Heeter and Krystal Heeter.

* Edgewood Creamery (Melissa and Charles Fletcher, owners): Chelsey Abramovitz, Mikala Fletcher, Christine Strong, Lindsey Hartwigsen and James Ferdinand.

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