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Citizens help "brand" downtown Monett

Friday, May 18, 2012

Community members can help with the "branding" of downtown Monett through participation in a survey that is being launched this week.

The Monett Main Street's Downtown Promotions Committee has selected three logo designs that citizens are being asked to look at and vote for their favorite.

The three logo designs, which accompany this article, are also printed in the May 2012 issue of The Broadway Beat, a publication of the Monett Main Street, Inc., which has been mailed out with the city's May utility billing. City residents and business owners are asked to go online and vote for their favorite logo.

"The purpose of this survey is to reach as wide an audience as possible and to solicit input from all those that have an interest in downtown," said Monett City Administrator Dennis Pyle.

The survey also asks citizens to vote on a tagline that will be used in conjunction with the logo to promote Monett's downtown. The three tagline choices are:

1. "Get Downtown."

2. "Discover Downtown."

3. "It's Happening Downtown."

Monett Main Street volunteers hope to begin using the new logo and tagline as soon as possible, so community members are asked to go online and place their vote before June 1.

To vote, go to http://www.zoomerang.com/Survey/WEB22FME.... Those who do not have access to the online survey, can circle their favorite logo on The Broadway Beat newsletter and return it to Monett City Hall of the Monett Chamber of Commerce office.

"Everyone who has an interest in helping determine the future direction of Monett Main Street and our downtown business district should participate in the survey," said Pyle.

The logo designs were created by graphic artist Veronica Zucca, who serves as art director for Connection magazine. She received design input from members of the Downtown Promotions Committee, which includes Janell Patton, Lisa Schlichtman, Meghan Shaner, Steve Kelley, Sammy Clapper, Sharon Garrett, Gina Milburn, Berniece Morris and Linda Sitton.

"The branding survey is part of the overall marketing plan developed for Monett Main Street and is the first part of a plan to be rolled out to engage the Monett community in downtown revitalization," said Patton, chairman of the Downtown Promotions Committee.

"There are many more parts still to come that we are very excited about," added Patton. "We want this to be something that our community is proud of, and we feel it's a solid, effective plan."

The logo and tag line that receives the most community votes will become the approved brand for Monett Main Street and will be used in all Main Street promotional materials and will appear on wayfinding signage, street banners and storefronts.

"We want the image to speak to residents, increase visibility and draw visitors and potential businesses to the downtown," said Patton.

Branding the downtown district is one of the first steps the Main Street group is taking toward its mission to promote downtown Monett as the activity center of the community by encouraging the development of business and education as well as parks and staging special events that highlight Monett's culture and history.

"We want to energize the city and businesses with a clear and positive image," said Patton in explaining the purpose of a branding campaign. Creating a brand is the first part of the marketing plan currently under development for downtown Monett.

Monett Main Street is a cooperative effort of the Monett Downtown Betterment Group, the Monett Chamber of Commerce and the City of Monett. The local organization also functions in concert with the Downtown Revitalization and (DREAM) program.

Monett Main Street will take the results of DREAM's planning efforts and implement projects consistent with Main Street's four-point planning approach to downtown revitalization that emphasizes organization, promotion, design and economic restructuring.

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OK... gotta be honest, I do shop at Wally-mart, but I LOVE Modern Variety and Wellbaum Tire and Bruner's and the Historical Museum, etc. etc. And if you need a bank, the place to go is Downtown!

-- Posted by MonettanK9 on Sun, May 20, 2012, at 8:42 AM

Ooops... I left out the Monett Family Restaurant! Can't do that--they'll put salt in my iced tea next time I go in!

-- Posted by MonettanK9 on Sun, May 20, 2012, at 8:46 AM

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