Downtown merchants have decided to make Broadway Nights a quarterly event in Monett.
At a meeting this week, business operators who have stayed open for extended hours on the second Friday of the month voted to scale back and have a bigger promotion four times during the year.
According to Shaun Bennett, one of the event organizers, the next Broadway Nights will be held on April 13. Following a theme used in past years, the occasion will be a tax-free evening. Merchants will cover the sales tax for the night to give customers a break on the eve of the annual federal and state income tax deadline.
To provide a genuine after-hours shopping experience, stores will stay open that night until 8 p.m. Bennett anticipated 12 stores will participate.
Past Broadway Nights have seen fluctuations in the numbers taking advantage of the later hours. Bennett said some merchants may choose to continue staying open longer on Fridays as a public service.
Mocha Jo's and Denali Dreams will stay open until around 9 p.m. on Fridays and offer live entertainment most weeks.
The mid-year Broadway Nights will correspond with the two-day Strawberry Festival, slated for June 8 and June 9. Bennett said entertainers for the festival have been arranged. Monett's Leon Troyer, Pierce City's Mark Chapman, the Weekenders and the popular Lime, Tequila, No Salt will all perform, along with a bluegrass band and the Bootkickers.
An organizational meeting for the Strawberry Festival will be held at 6 p.m. on Monday, Feb. 6 at Denali Dreams.
Another Broadway Nights session will be held in early fall and on Dec. 14 as part of the Christmas shopping season.