Speakers have been announced for the 43rd annual Monett Beef Cattlemen's Conference on Tuesday, Feb. 21 at the Monett National Guard Armory.
Presentations will focus on current market conditions, the next generation of cattlemen and recent innovations in the industry.
Dr. Scott Brown, a livestock marketing specialist and longtime analyst with the Food and Agriculture Policy Research Institute (FAPRI), will provide an outlook on trends in the cattle market. Lonnie Duckworth, president of the Missouri Cattlemen's Association, will report on the year ahead from the association's perspective.
Corbitt Wall, with the U.S. Department of Agriculture's grading service in St. Joseph, will address USDA cattle grade standards in today's market.
Looking to the future of the industry, Kaity Holtman, director of communications for the Missouri Beef Industry Council, will talk about Generation Y and social networking.
Joe Horner, economist with the university of Missouri Extension, Ron Keith, a farm loan specialist with the USDA's Farm Service Agency (FSA), and Scott Hill, a beef cow-calf producer from Miller, will talk about getting started inthe beef business.
Continuing the conference's tradition of looking at innovation, Stan Lock, with the Genex Cooperative in Republic, will address low stress cattle handling.
The conference will begin at 3:30 p.m. with the first speaker starting at 3:50 p.m. Those attending will have an opportunity to view products and vendor displays in the trade show, which will be set up in conjunction with the conference.
Dinner will be offered at 6 p.m. According to Eldon Cole, event coordinator with the University of Missouri Extension in Mt. Vernon, those attending past conferences asked for a break from the traditional chili dinner. This year's meal will be prepared and served by the Miller FFA Chapter. Cost will be $5 per person.
The conference is sponsored by the Monett Chamber of Commerce, University Extension and the Southwest Missouri Cattlemen's Association.
Reservations are requested for food preparation and can be made by calling 417-466-3102 by Feb. 13.